Technological modernization and innovation of traditional agri‐food companies based on ICT solutions—The Portuguese case study
Gaspar, P. D. G.
;
Soares, V. N. G. J. S.
;
Caldeira, JMLPC
; Andrade, L. P. A.
; Soares, C. S.
journal of food processing and preservation Vol. -, Nº -, pp. - - -, October, 2019.
ISSN (print): 0145-8892
ISSN (online): 1745-4549
Scimago Journal Ranking: 0,47 (in 2019)
Digital Object Identifier: 10.1111/jfpp.14271
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Abstract
This paper assesses the potential for technological modernization and innovation based on Information and Communication Technologies (ICT) in traditional agri‐ food companies located in the central region of Portugal. A survey was applied to 50 agri‐food companies of cereals, cheese, olive oil, dry sausages, honey, wine, and horticultural sectors. Results analysis show that companies use computers, have in‐ ternet service, and use social networks for business purposes. However, most of it have no webpage, do not use internet for advertising/selling/buying products, and have not promoted collaborators’ ICT training. Companies expect webpages to im‐ prove their productivity and/or marketing products/services. Recommendations were provided to promote the use of ICT for business purposes. Webpages, Facebook pages, and CRM systems were developed to a limited set of companies. The results of the satisfaction survey of the ICT solution confirm the company sales increase due to the web visibility gained by the company products.
