The ShopAnalytics project envisions the research and development of a low-cost solution to automatically analyse the behavior of the consumers inside big shopping areas, namely hypermarkets, in order to optimize the given area and improve sales while improving the consumers' experience.
The main project objectives comprise:
1 - Telecommunications System Architecture:
Telecommunications System Architecture for tracking moving consumers in a commercial area. It should be low-cost, easily configurable, and adaptable to different topologies and spacial interferences, using RF technology.
2 - Visualisation and Data Mining Algorithms:
Web analytics engine capable of extracting relevant patterns related to the consumers' behavior in-store, which eases the comercial space optimisation for improving sales and the customers' experience, without compromising their privacy.
3- Proximity Sensors:
Development of a portable low-cost and low-consumption proximity sensor, capable of detect and track Bluetooth Low Energy (BLE) tags and report their data to our analytics cloud, acting like a BLE-WiFi Gateway.
4- Internet of Things:
Development of a miniature low-cost and low-consumption BLE tag, that may be embedded to any object related to the consumer.
|Funding: Norte2020 - Programa Operacional Regional do Norte|
|Start Date: 01-04-2016|
|End Date: 30-11-2018|
|Team: Sérgio Ivan Fernandes Lopes, Pedro Renato Tavares Pinho, Nuno Miguel Gonçalves Borges de Carvalho, Jose Manuel Neto Vieira, Felisberto Sequeira Pereira|
|Groups: Radio Systems – Av|
|Partners: LAPA Studio, Lda, NANIUM|
|Local Coordinator: Sérgio Ivan Fernandes Lopes|