@ARTICLE {27754,
author={S. Rosa and P. Rebelo Rebelo and CMS Silva and H. Alves and P.G.C. Carvalho},
doi={https://doi.org/10.1016/j.amc.2018.02.027},
journal={Applied Mathematics and Computation},
title={Optimal control of the customer dynamics based on marketing policy},
year={2018},
month={August},
volume={330},
number={1},
pages={42-55},
ISSN={0096-3003}
}