@ARTICLE {17736,
author={CMS Silva and S. Rosa and H.A. Alves and P.G.C. Carvalho},
doi={10.1016/j.amc.2015.09.050},
journal={Applied Mathematics and Computation},
title={A mathematical model for the customer dynamics based on marketing policy},
year={2016},
month={January},
volume={273},
number={1},
pages={42-53},
ISSN={0096-3003}
}